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Act · INTENT
Intent
“What do we want to change?”
Every initiative knows exactly which number it will move.
Sound familiar?
The signs this piece is missing.
- 01Many initiatives, little visible result
- 02Area targets pulling in opposite directions
- 03An AI project with no owner and no target
- 04Nobody knows what the starting point was
What changes
From one side to the other.
A task list
A result you can measure
“Let’s use AI”
“Let’s cut this, by that much, by this date”
Diffuse ownership
One name per result
What you end up with
You leave with this in hand.
- The chosen result, with a number and a deadline
- A starting point measured before you begin
- What the company will stop doing to get there
- An owner with authority to decide
What the company gains
The effect on the day to day.
Focus: fewer fronts, more delivery
A conversation about value, not about tools
A gain you can prove at the end
In practice
- A result you can measure
- A known starting point
- One owner
What it is not
Not a to-do list.
It picks clear results, with an owner and a deadline.
First step
It starts small, with a date:
2 weeksone chosen result, measured today, with an owner and success criteria.
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